A
Alibi NYC Salon
alibinycsalon.com
SEO Audit Report
Prepared February 2026 · Pocono Web Pros

Your SEO is in good shape — and we can make it better.

Koby's current site has strong keyword targeting and years of earned domain authority. The new design preserves all of that while fixing several missed opportunities — especially local search structured data — that are likely holding back rankings right now.

62 / 100
Current Score
⚡ Most Important Thing to Know

Your SEO authority lives in the domain alibinycsalon.com — not in WordPress. The years of Google trust, backlinks from Allure and Elle, and keyword rankings are all tied to that domain name. As long as the new site goes live at the same address, nothing is lost. The domain is the asset.

✓

What's Working Well on Your Current Site

✓
Strong Page Title
"Best HAIR SALON SoHo New York City 2025" — well-optimized for high-value local search terms. Captures the primary keywords people are searching.
Pass
✓
Keyword-Rich Page URLs
Pages like /best-balayage-hair-color-salons-near-me and /best-hair-colorist-salons-near-me are strong SEO signals. These will be preserved with redirects.
Pass
✓
Social Sharing Tags (OG / Twitter Cards)
Facebook and Twitter preview cards are set up correctly — posts sharing your site will show a proper image and description.
Pass
✓
Domain Authority (6 Years Old)
alibinycsalon.com has been active since ~2020 with editorial backlinks from Allure, Elle Magazine, Vogue Italy, and NY Magazine. This is significant trust that Google has accumulated for your domain.
Pass
✓
Google Verified & Canonical URL
Site is verified with Google Search Console and has a canonical URL set — no duplicate content issues.
Pass
✗

Issues Found on Current Site

✗
Missing Local Business Schema
This is the biggest gap. Your site has no LocalBusiness structured data — the code Google uses to display your salon in local search results and Google Maps. Adding this can directly improve your local pack ranking (the map results at the top of Google). Your current schema only has navigation elements, not business info.
Critical
✗
Slow Page Load — 7 External Scripts
WordPress loads 7 external JavaScript files on every page visit. Google's Core Web Vitals (a direct ranking factor since 2021) penalizes slow-loading pages. The new site loads with zero external scripts — significantly faster on mobile.
High Impact
!
No H2 Heading Structure
The current homepage has an H1 but no H2 or H3 tags. Search engines use heading hierarchy to understand what a page is about. A proper structure helps Google index your services and content correctly.
Medium
!
Heavy HTML (110KB on Homepage)
The current WordPress homepage is 110KB of HTML — largely due to plugin overhead. Page weight affects load time, especially on mobile connections, which is where most local search happens.
Medium
★

What the New Site Adds

+
LocalBusiness Structured Data
We'll add complete JSON-LD schema with your salon name, address, service area, hours, booking URL, and social links — giving Google everything it needs to show you in local search and maps.
New
+
Faster Page Speed
Clean HTML with no external scripts. Faster initial load, better Core Web Vitals score, better mobile experience — all of which Google rewards with higher rankings.
Improved
+
Proper H1/H2/H3 Heading Hierarchy
The new site has a full heading structure across all sections — helping Google clearly understand every service, your bio, and your location context.
Improved
+
All Keyword Content Preserved
Every service name, location keyword ("SoHo," "Manhattan," "NYC"), press mention, and bio detail from the current site is retained in the new design.
Preserved
+
301 Redirects for Existing URLs
Your current keyword-rich page URLs will be set up with 301 redirects pointing to the new site. Google transfers full link equity through 301 redirects — no ranking signal is lost.
Protected
⇄

Side-by-Side Comparison

Factor
Current Site
New Design
Page Title & Meta
✅ Good
✅ Preserved
Domain Authority
✅ Strong
✅ Fully Preserved
LocalBusiness Schema
❌ Missing
✅ Added
Page Load Speed
⚠️ Slow (7 scripts)
✅ Fast (0 scripts)
Heading Structure
⚠️ H1 only
✅ Full H1/H2/H3
OG / Social Tags
✅ Good
✅ Preserved
Keyword URLs
✅ Strong
✅ 301 Redirects
Mobile Experience
⚠️ WordPress bloat
✅ Optimized
📋 Bottom Line

The new design will not hurt your Google presence — it will improve it. Your domain authority, keyword rankings, and backlinks stay completely intact. You gain faster load speeds, proper local business data, and a cleaner structure that Google can read better. The only change is that your site will look exceptional and perform better.