SoHo · Manhattan · New York City
Where Hair
Becomes Art
Celebrity Hair Stylist · 25 Years of Mastery · Fashion Week Veteran
Book Your Visit
SoHo · Manhattan · New York City
Celebrity Hair Stylist · 25 Years of Mastery · Fashion Week Veteran
Book Your Visit
Koby Ben · Creative Director
Koby Ben is a celebrity hairstylist based in Downtown SoHo, New York City, with over 25 years of experience in the hair industry. Known for his creative eye and masterful skills, Koby has styled some of the world's most recognizable faces.
His signature approach focuses on haircuts and colors that grow out beautifully over time — ensuring clients maintain a polished, effortless look for months. His work has graced the runways of Fashion Weeks in London, Milan, and New York.
Voted Allure Magazine's Best Haircut in NYC and recognized by Elle Magazine as a Top 100 Salon in America.
What We Do
From short pixie to long layered cuts — classy or trendy, shaped with shears or razor. Grows beautifully for up to 6 months.
6-Month GuaranteeScissors, razor, and clippers — fashionable, forward looks that style effortlessly and grow back nicely for up to 3 months.
3-Month GuaranteeSun-kissed, natural-looking highlights using freehand painting techniques. Long-lasting results that keep hair healthy and damage-free.
Signature TechniqueSeamless, natural-looking gray coverage using clean, sulfate-free color. Coverage that blends and grows gracefully over time.
Non-Toxic ColorFull color, gloss treatments, and custom color formulations tailored to your skin tone, lifestyle, and hair health goals.
Custom FormulationA relaxed, personalized consultation where Koby addresses scalp and hair challenges and designs the perfect look for your needs.
ComplimentaryClient Stories
"Best Hair salon in SoHo NYC! Koby Ben makes me look gorgeous every time. My hair looks amazing. I highly recommend this place."
"My hair grows super fast so I need a good haircut & color makeover that lasts and looks natural. My hair has never looked better."
"I highly appreciate the services of this hair salon because everything is lovely. My beauty services were done perfectly. Relaxing atmosphere."
"Wow, Alibi NYC Salon! The best hair salon in NYC. Koby you did it again! Love my haircut. You cannot go wrong with Koby Ben's magic skill."
"My hair grows super fast so I need a good haircut that holds its shape. Koby is a master — my hair always looks good but grows so well!"
"Koby has put great effort into making your whole experience relaxing and calming. He will guide you through any hair challenge and advise the perfect look."
Koby In Action
Koby demonstrates how to protect your hair color using natural, toxin-free products — the same philosophy behind Shem Naturals.
Shem Naturals · By Koby Ben
Koby's own line of sulfate-free, silicone-free, all-natural haircare products. Used exclusively in the salon — available to take home. Color & heat protective. Vegan. Cruelty-free.
Shop Shem Naturals →
Ready for a Transformation?
Available for consultations, cuts, color & balayage
Reserve Your Appointment20 Thompson Street, Baja Studios · SoHo, Manhattan, New York City, NY 10013
